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Marketing On Craigslist
The marketing potential available on Craigslist is not only cost effective, but boundless. Craigslist not only provides free advertising space, but free information on the local demographic, with telling information in terms of what they want. Marketers have the ability to obtain information about potential customers simply by searching for something as palpable as the ads in the `wanted' category.
Information can be obtained in seemingly less relevant categories as well. For example, a matchmaking business should explore the personal ads, which also happens to be the most popular category on the site, for people who would directly benefit from the company's services.
Viral marketing can be difficult to control, but can also add a major boost to a business' bottom line. Many marketing resources, such as a newspaper, do not allow for direct feedback or show evidence that any buzz was generated as a result of an advertisement. Craigslist was created for the sharing of information regarding everything local. Effective viral marketing is compelling and delivers a message that reaches the masses in a relatively short period of time. Businesses that advertise on Craigslist can generate awareness about their product by asking customers to leave positive feedback on their own ads, in discussion forums, blogs, or even on the `Best of Craigslist.'
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Interactions with potential customers can occur several ways, you can post an ad and wait for responses or contact. Other Craigslist users can be contacted directly via their own postings. Another trick is to join a discussion forum and casually describe how that person could benefit from a service your business provides. Online interaction can also lead to in person interaction by responding to a volunteer posting or networking event. There are several effective ways to interact on Craigslist, whether its direct or covert, businesses will prosper so long as the message is relaxed and serves the customer.
TIPS AND TRICKS FOR EFFECTIVE INTERACTION · Play up the `Cool-Factor' · Keep your correspondence casual · Follow the RULES! · Be creative...choose a random category to market your business and see what you can find · Be upfront about pricing, services or product.
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