What Is Affilate Marketing?
Affiliate marketing is basically a marketing campaign in which the business proprietor simply pays the affiliate dependent on performance.
Different conventional marketing campaigns where the business proprietor pays for the advertising regardless of the results produced by the
advertisements, in affiliate marketing the business proprietor simply pays when a specified result is achieved. Affiliate marketing commonly takes
place in the following three forms:
* Pay Per Click
* Pay Per Sale
* Pay Per Lead
In a pay per click affiliate marketing campaign the affiliate sets a coded link on their site and every time a visitor to their site clicks
through the link to the sponsor’s website, the affiliate receives a sum of money. The amount of money they take is dependent on an agreement
between the sponsor and the affiliate. This amount can be cents, dollars or even a fraction of a cent. In a pay per sale campaign the affiliate is
paid when the visitor clicks through to the sponsor’s site and make a purchase when they click through this link. Once again the amount of money
the affiliate gets will depend on a pre-determined agreement and may be a fixed amount or a share of the sale. In a pay per lead program the
affiliate receives commissions when a visitor clicks through the affiliate link and performs a specified action such as registering at the
sponsor’s site or requesting complementary information.